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  • Sunday, February 11, 2007

    BatesApex - First Foreign-Funded
    Advertising Agency in Chengdu

    The top advertising agency Apex recently established a partnership with the world's leading communications service group WPP. Both companies announced their marriage Thursday in Chengdu and the inauguration of the BatesApex Integrated Marketing Co., Ltd. which is viewed by WPP as a significant investment in entering the western China market. Insiders believe BatesApex is a good example for other domestic and international communications companies seeking cooperation in expanding the Chinese market. WPP is made up of leading companies in advertising, media, information and insight consultancy, public relations and public affairs, branding and identity, direct mail, promotions, relationship marketing, and many other disciplines. Its clients include 300 of the Fortune 500 and over half of the NASDAQ top 100. -- From the Chengdu Weekly, February 11, 2007. [Note: The husband of the Chengdu YMCA's public relations director is CFO of ApexBates.]


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